I managed the Beach Drive social media page, overseeing content strategy, creation, and day-to-day management. My focus was on highlighting local businesses, museums, and cultural spots along Beach Drive through engaging, locally driven content.
During my time running the page, several videos went viral, and I doubled the account’s following through consistent short-form video, lifestyle photography, and real-time coverage of events and openings. I created content that showcased the area’s mix of arts, dining, and community while maintaining a cohesive voice and visual style.
In addition to social media, I wrote and published articles for the official Beach Drive website, covering new openings, events, and local highlights. This role combined hands-on content creation with editorial storytelling to strengthen the page’s digital presence and connect both locals and visitors with everything happening along Beach Drive.
